Wargo
One membership, hundreds of gyms
A monthly membership that opens hundreds of gyms across Latin America — nearby search, one payment, and a meal wiki for the road.
Project brief
Designed Wargo, a monthly membership app that gives people unlimited access to hundreds of gyms in Latin America. Research produced a traveler persona and a find-a-gym journey; the MVP covered nearby search, memberships, gym profiles, healthy meals, and a web search.
Problem to address
Gym members hate traveling and waiting to get home before they can train again. They lose the money on a membership they cannot use — and they gain weight.
Goals
- Let gym users keep training when they travel, with only one membership
- Help gym owners grow customer acquisition
Design process
Design Thinking — used to learn why gym members stop training when they travel, and what one membership would have to show before they walk in.
Problem
Empathize
- Desktop research
- Direct interviews
- FocusSurveys
- User testing
Define
- User personas
- User journeys
Solution
Ideate
- Figma
- Affinity Designer
Prototype & Test
- Hi-fi mocks
- FocusUser testing
- Lottie
Methods
Tools
Research insights
Why people stop training on the road
70% of gym users said they cannot train during travel because they lack information about gyms in the area. 84% said it would be great to pay in one app to access many gyms. 94% still hunt for diets on the internet or through friends and family. 45% want to keep track of gym visits.
70%
Cannot train while traveling
vs
30%
Still train on the road
- Cannot train while traveling70%
- Still train on the road30%
Most people do not manage to train while they travel. The 30% who do are the exception.
User journeys
Find a gym to train
Catalina — a 27-year-old product manager who travels often, trains most days, and still ends up searching Google for a gym she can trust.
Look for nearby gyms
Worried
- Goal
- Find a gym that is actually good.
- Action
- Searches Google and scans whatever is nearby.
- Opportunity
- Show photos of the floor and reviews on the same card.
Visit the gym
Stuck
- Goal
- Pay a fair day rate without a cash surprise.
- Action
- Pays a high daily membership, then is asked for cash she does not have.
- Opportunity
- Show the day price and the payment methods before she goes.
Train
Lost
- Goal
- Find the machines and start a routine.
- Action
- Walks the floor looking for a map and the right equipment.
- Opportunity
- A small map of areas and machines — and a way to write a trainer if she needs help.
Take a shower
Angry
- Goal
- Shower at the gym, not back at the hotel.
- Action
- Looks for showers, finds none, and has to leave.
- Opportunity
- Show whether the gym has showers — with photos — before she pays.
Design decisions
Show nearby gyms with photos, amenities, and a rating
Catalina starts in Google and cannot tell which gym is any good. Distance, showers, lockers, and a star rating sit on the same card so the first visit is a choice.
One in-app membership instead of a daily cash drop-in
84% said they would pay once to access many gyms. Basic, Premium, and Plus replace the high day-pass and the cash-only surprise at the door.
Open the gym before she walks in
The journey stalled on photos, reviews, showers, and a floor map. The profile has reviews, featured services, hours, and a booking — so she knows about showers before she pays.
Put healthy meals in the same app
94% still search diets on the internet or ask friends. A meal wiki sits next to featured gyms so eating well is not a second hunt.
Let people search the network on the web
Travel planning starts at a desk. Format, location, distance, showers, and parking filter the same gym list that the phone shows.
Product screens
Mobile
Onboarding and nearby gyms
Cover — find gyms nearby on the left, a rated list with distance and amenities on the right.
Home
Upcoming workouts, featured gyms, and fitness meals — so she can book, pick a gym, and eat well from one screen.
Memberships and discover
Basic, Premium, or Plus — pay once, cancel any time — then search nearby gyms with distance, showers, lockers, and a rating.
Meals and gym profile
A healthy-meals wiki next to the gym file — reviews, services, hours, and a booking instead of walking in blind.
Web
Search gyms on the web
Filter by format, location, distance, showers, and parking before the trip — then open the same network on the phone.